Digital Marketing

Digital marketing services can bring you many benefits depending on your goal, such as:

• Reaching and attracting new audiences based on their location, interests, and other metrics;
• Maintaining existing customers by updating and engaging them;
• Attracting more visitors to your site;
• Increase in conversion on the site;
• Tracking the path of your customers on the website to improve the UX.

There are other purposes for using digital marketing services. It depends on your current online presence, strategy and business goals. You may not even know what you need to improve, but a digital marketing services company can help you figure it out.

7 Types of digital marketing services

Companies of any size can use digital marketing services online. They can help you reach local and international clients through the Internet using a variety of approaches and tools. There are different types of digital marketing services related to website optimization, advertising and UX improvement. Let’s look at the most popular ones.

Conversion Optimization (CRO)

If you see a lot of website traffic but far fewer users take action on your website, you should opt for conversion rate optimization to increase conversions.

Where does conversion growth begin? Seeing what is stopping your users from taking action.

Plerdy offers services like heatmaps so you can see where your users are clicking, scrolling and checking if the issue is UX. You can even observe your users’ activities on the website using visitor session recordings. Still not sure what the problem is? Use the Conversion Funnel tool to find out at which stage of the conversion funnel most visitors leave, and Sales Performance to find sales-related patterns in your customers’ behavior.

Search Engine Optimization (SEO)

SEO optimizes your site for search engines so that it ranks high on them and is easily found by users who are looking for your type of product/service. SEO services are used to make your site appear on Google or Bing, ranking it as high as possible. Following the best practices to ensure that search engines perceive your site as a quality and reliable source.

An SEO audit helps evaluate factors such as content quality, page speed, security, mobile friendliness, and links. The audit will see which factors can be improved and ultimately improve the site’s search engine rankings.

Pay Per Click (PPC) Advertising

PPC advertising is used to drive traffic to websites. You place an ad and pay the publisher only when the ad is clicked on. This advertising model is usually based on the keywords the user is searching for. The use of PPC services can make users choose your product or service among many competitors.

Social media management and advertising

Social media management allows you to keep your customers informed and engaged. With social media advertising, you can target specific users, reach new audiences, and remind existing customers of your company.

Content Marketing

Content marketing is a strategic approach to attracting and maintaining an online audience by creating valuable content. Companies that have blogs get a lot more leads than companies that don’t, and that’s a good reason why you need to focus on creating useful content.

Advertising mailing

Email marketing is a proven way to keep your audience. You will inform them about your news by communicating with your customers via email. It will also help build your brand awareness and let them be the first to know about your new offerings.

Website design and development

Website design and development is a service that aims to positively impact the user experience on your website. By making every step on your website clear and creating an attractive interface, you will attract more conversions to your website.